VISIBLE
LEADERS

SUPPORTING
WOMEN, NON-BINARY & UNDERREPRESENTED LEADERS

Visible Leaders is a coaching and consultancy practice for today’s creative leaders, and companies looking to position themselves as design forward innovators. We specialise in support for women, non-binary and underrepresented creatives, designers, managers, and founders looking to get in purposeful aligment.

Visible Leaders was founded by sana rao, a design & product leader with two decades of experience being a product and design leader in companies such as Twitter, Financial Times, Deliveroo, and Peanut in the US and UK – alongside advising and acting as board member for early-stage startups and charities.


THE MOTIVATION BEHIND VISIBLE LEADERS

I’ve spent nearly two decades in design & product, most of which I have spent in tech navigating spaces across the world where almost always I was one of a few if not the only one like myself.

Tech and specifically design has changed a lot since my early days, but most women, non-binary & underrepresented people I know go through their entire careers without finding the support they deserve. Without honouring their own unique experiences they are expected to work and do business in the hegemony.

As a coach, advisor, consultant, entrepreneur, artist, poet and more, I have worked hard to create a path that is uniquely mine. If you are a woman, non-binary and undderpresented leader/executive looking to create your own unique vision, company or path, I am here to offer support on your journey.


“Working with Sana has been an absolute win for our tech startup. She has a knack for turning concepts into user-centric solutions and always bring valuable strategic insights to the table. Her design eye and product expertise, combined with this strategic approach, has helped us create a truly impactful product. Highly recommended for anyone looking to level up their business!”Nat Whalley
CEO, Organise App


“Working with Sana really helped me understand the importance of valuing myself and my work. I would work with her again in a heartbeat.”Aisling Lee
Product Designer, WhatsApp


“Sana’s coaching made the difference in my career, giving me the confidence in my own abilities to move to the next level.”Natalie King
Head of Product, Peanut App

Sana has been instrumental in helping me unlock a deeper sense of agency and gratitude in both my professional and personal life. Her coaching allowed me to recognise valuable opportunities for growth and space to pursue what excites me. With her guidance, I was able to successfully secure a promotion, recognising my potential and the value I bring to my organisation.Working with Sana has truly been transformative. She’s helped me embrace authenticity, let go of perfectionism, and create space for reflection and growth. Thanks to her, I approach leadership with renewed clarity, compassion, and confidence.Dina Bhadreshwara
Head of Product, Citizens Advice


“Sana coached me during my time at Twitter and beyond. She lead with deep care and love. Her unwavering support and confidence in me has empowered me to take bolder steps in my design career.”

Michie Cao
Product Designer, Stripe


WHAT WE OFFER

ServiceWhat you getFrequency
Leadership Coaching for new managersWork together on your leadership style, managing yourself, creative expression, core values, performance management and more.Bi-weekly or monthly
Leadership coaching for experienced managers & executivesWork together on navigating business and user needs, recruitment, problem solving, setting inclusive culture, strategic thinking and moreBi-weekly or monthly
Product, design advisoryWork with me to define, conceptualise, and execute on your product vision, strategy and user experience.Project basis or on a retainer
Organisational design advisoryWork with me to set up organisational structure for success with the right recruitment practices, levelling and design critique frameworks.Project basis or on a retainer
Product & Design consultingWork with me to on a project basis to define, conceptualise, and get hands on involvement on product vision, strategy and user experience.Project basis or on a retainer
Product & Design auditWork with me to provide a detailed critique and review your product’s design and usability and I provide recommendations for changes to your product that can lead to improved outcomes.Project basis or on a retainer
Power HourDealing with a gnarly problem that you could use support on for one session only? Let’s brainstorm ideas and solutions togetherOne-off

Ready to invest in yourself?

Book a free initial chat now to get going.