Visible Leaders is a coaching and consultancy practice for today’s creative leaders, and companies looking to position their design teams as power centers for the business. We specialise in support for women, non-binary and underrepresented creatives, designers, managers, and founders looking to get in purposeful aligment.

Visible Leaders was founded by sana rao, a design & product leader with two decades of experience developing self-aware and empowered teams in companies such as Twitter, Deliveroo, and Peanut in the US and UK – alongside advising and acting as board member for early-stage startups and charities.


I’ve spent nearly two decades in design & product, most of which I have spent in tech navigating spaces across the world where almost always I was one of a few if not the only one like myself. Until my last job I had never once had a manager that was a woman, let alone a person of colour.

Tech and specifically design has changed a lot since my early days, but most women, non-binary & underrepresented people I know go through their entire careers without finding the support they deserve.

If you are a woman, non-binary and undderpresented person in leadership or an executive looking to create inclusive and thriving design practices, I am here to offer it, and to connect you with others going on the same journey.

“Working with Sana has been an absolute win for our tech startup. She has a knack for turning concepts into user-centric solutions and always bring valuable strategic insights to the table. Her design eye and product expertise, combined with this strategic approach, has helped us create a truly impactful product. Highly recommended for anyone looking to level up their business!”

Nat Whalley

CEO, Organise App

“Sana’s coaching made the difference in my career, giving me the confidence in my own abilities to move to the next level.”

Natalie King 
Head of Product, Peanut App

“Working with Sana really helped me understand the importance of valuing myself and my work. I would work with her again in a heartbeat.”

Aisling Lee
Product Designer, WhatsApp

“Sana coached me during my time at Twitter and beyond. She lead with deep care and love. Her unwavering support and confidence in me has empowered me to take bolder steps in my design career.”

Michie Cao
Product Designer, Stripe


After an initial (and free!) chat, we can proceed with one of the offerings below, or we can personalise an offering that suits your unique support needs.


Leadership coaching
New managers

Work together on your leadership style, managing yourself, creative expression, core values, performance management and more

Bi-weekly or Monthly